How to Build a 10 Crore D2C Brand in 30 Days: Step-by-Step for Beginners | Ft. Kishore Biyani

Today we're going to do a small experiment, okay ? We're actually going to build a live brand along with sir in real time . Where would you recommend that we focus on ? Let's do hair. . And do you think that's large enough of a market ? Huge. I don' . I don't believe in India 2, India 3 as a market . That doesn't mean business . Top 10% of India accounts for 74% of all packaged goods and 85% of all beauty products. . How do you arrive at a branding decision that this is the kind of identity I'll go with ? So Super U was built around Ranveer Singh , which was like you become Super U once you consume [music] something . He always has a lot of energy . Is that a formula thing for you that , you know, build a brand around a personality ? So for this hair, we should get in somebody . Who should that person be ? Kartik Aryan. . The Judios of the world worked because of our reason that people are making at least the seven, eight selfies of themselves every day . You don't want to be seen in the same hairstyle and the same clothes . Imagine the identities you can create with a styling gel here . What kind of campaign are we looking at as a launch campaign ? How do we [music] make a huge noise in the market that this is coming ? Good show. . Let's talk about the real game, which is distribution . Would you go Blinkit first ? Where do you start? Wha ? What's your first 100 days ? Quick commerce.