Apple Event September 9 2026: Introducing iPhone Duo and more

You want a great opening scene? Here's one . Open on a man's face, half flicked by flame , and he drops the letter . Fire does the rest . He walks away and he never looks back . Nah, you got to open like this . Camera goes down a hallway towards a kid . Just a normal kid . Except no, here's a better one . Open on a woman in a bathroom . Slow push into her reflection . Come on, it needs more action. Open deep in the forest . Horses thunder. Two armies are about to collide . Cut to a samurai. Enemy approaches . Can you call that an opening? This is opening . The getaway driver floors. Cops in pursuit . Wait for it express what an extraordinary privilege it is to represent the remarkable teams here at Apple . I have spent much of my life at this company and I continue to be inspired every single day by the curiosity, invention, and relentless pursuit of excellence that define Apple . Our teams bring an incredible level of collaboration and care to everything they do . All in service of a mission that has guided us from the very beginning to make the best products in the world . Every day, people around the world rely on our products to create, learn , live healthier lives, and stay connected to the people and things that matter most . And the values at the heart of Apple continue to guide everything we do . As we look ahead, we see a future filled with enormous discovery and transformation . AI makes entirely new kinds of experiences possible . And AI can become even more useful when it brings together your life with the apps, services, and products you use every day . And this means the product at the center of your experiences becomes even more essential . What I like to think of as an intelligent personal hub