How To Troubleshoot Cold Emails That Go Wrong!

so troubleshooting uh and what could go wrong so really this is a skill set that you guys want to learn because there's only a few places that you're marketing can break down so the better marketers that I've hung out with the masterminds that I've been in one of the biggest things that I've noticed is that the better marketers have better Frameworks in their heads meaning they got better mental models on how to figure out when stuff works when stuff doesn't work one of the best models I think is Dan Kennedy's results marketing triangle uh his book is really good on this the no um it's like no BS marketing but he covers this in magnetic marketing as well but essentially he calls it a three-legged stool of marketing which you have your message you got your marage market and you got your media and all three of them have to be correct so you have to have the right message to the right market via the right media if if you have one of these things wrong it's not going to work okay so for our case the media is cold email so now the only two things that we have to get right is what is a message the message to Market right are you sending the right message to the right person right you wouldn't send um you know I got ice for sale for an Eskimo however you would say