How To Analyse Facebook Ads The RIGHT Way

I've generated more than $200 million in sales directly from Facebook and Instagram ads for our clients over the past 9 years and during that time my team and I have worked out the best way to analyze Facebook ads data to significantly improve results and in this video I'm going to show you exactly how we do it okay so let me start by showing you the metrics that we actually track what data points do we look at what matters what doesn't matter and and we will go from there so I'm in ads manager I'm in one of our Facebook ad accounts that we actually use to retarget for our own products and services this campaign specifically that we're talking about is for our Facebook ads Mastery product I'll explain more about that um in a little bit um we're going to use this as the example campaign to show you the data points um that we use and how we make decisions around analyzing campaigns that are live ads that are live and then optimizing working out uh what to do and how to improve results which is a hugely important part of Facebook ads you very much cannot get the best results from just creating a Facebook ad campaign throwing it out there and hoping the results are great you absolutely need to be digging into the data and improving things that's what I'm going to show you how to do okay so let me start by going through the columns that we actually that after we factored in other metrics that we'll uh that we'll go through but it's really important to keep an ey eye on frequency because if you do see an ad perform really well and then it starts to drop off and that coincides with the frequency going up okay you've probably got ad fatigue you need to introduce new creatives and there's things you can do to go about um tackling that okay then we've got cpms that's cost per thousand Impressions now this is the metric that's typically used to describe how expensive it is to advertise so we're paying a uh CPM of £73 which is really