How To Optimize Your Amazon PPC Campaigns (In 5 Minutes)

Amazon PPC optimization sucks. It's literally a time suck. It takes hours and it's so painful to do. But in this video, I'll show you how you can do it in literally five minutes and in a very easy, simple, streamlined way. Now, I've spent thousands of hours optimizing PPC campaigns for my own brands. I've spent over a million dollars of my own money optimizing PPC campaigns for MMA nutrition. And Trivia has spent $180 million in the last 12 months on Amazon PPC. So, let me show you step by step how you can do it very easily. Now, there's two categories to Amazon PPC optimization. Number one is reducing wasted ad spend. And number two is scaling profitable campaigns. So let's start with reducing wasted ad spend. So when you're optimizing to reduce wasted ad spend, here's what you want to do. You want to lower bids. You want to add negatives. You want to lower bid by placements. And you want to pause under performers. All right. So let's break that down. Let's start by adding negatives. First of all, you go to reports and you download the search term report. I like to do the last 30 days. It gives me a good amount of data. Now, once I get that sheet, I'm looking for two things. Spending no sales and high akos and low sales. So what I mean by spending no sales, it means it spent a certain amount of money in the last 30 days without generating a sale. So I have a $30 product for example. If it spends $15 with no sales, I want to add it as negative. Now what is that number? What is that threshold? Now you can start looser when your product's initially in the launch phase, you know, because maybe you don't want to be too tight.