App Store Optimization (ASO) Explained for Beginners

today we will be focusing majorly on aso how you can organically increase the visibility of your app and get more downloads and for this session we have our spokesperson who is who is the head of aso at aptrick simon uh they help app boost their visibility and downloads simon is passionate about new technologies growth organization and inline speed skating that's fun at aptweek he works with top clients on aso consulting and projects and a lot more so simon over to you please take it forward hi thanks pleasure to be here um so i'll be sharing my screen uh yeah and yes perfect so i'm super glad to be here and hello everyone in the intro is also uh feel free to head to the chat and let us know where you're currently at uh what company you're a part of uh it's always nice to see everyone engaged and uh we we for sure i will be asking a few questions during the presentation we might not actually uh give your uh give the results of your answers there will not be an official poll but uh some of my colleagues in the chat are going to look so we might give you a few ideas at the end of how you engaged and what were some of the answers you gave so today we'll talk about uh planning your asus strategy from zero to 100 but just before we get in i want to get a quick uh word on my company aptweak we are an aso and market intelligence tool working with app developers and marketers to help them improve their visibility in the app store and the play store and ultimately increase our organic downloads uh we we are our headquarters are based in brussels but we're also we also have offices in tokyo and bangalore and i know my indian colleagues are in the chat today so if you want to hear more about our company feel free to uh send them a message um you can see here as well that we've been working with quite a few clients in india and overseas uh so we have already built quite a lot of knowledge around um your needs so that's why we're always happy to share more uh with what's going on in aso and as for myself uh this was already mentioned but i basically work as uh the leader for our team