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Today's coffee consumers base their purchasing decisions on convenience and brand familiarity as well as anything to get them through the daily grind . The stories that Rosemary and I have created will bring customers into the stories , positioning Good Idea Coffee as a subliminal thought throughout their day . I like what I'm hearing so far . Our aim is to showcase your brand's strengths and the qualities that help people get through their everyday to boost energy and productivity . couple navigating their busy morning to a family at breakfast , a midday board meeting to a nighttime coffee nestled by a fire as one of our execs works overtime on a project . All of which are relatable . Our goal is to show people in their , but in fast-paced scenarios where they are using your coffee to adapt . They'll see themselves in the campaign . I like it. I see it . Good idea. Coffee is saying that's a good idea . We aim to finalize a clear direction for the commercial campaign and print across all media formats by January 1st . Okay. Final presentations will be heard on the 24th . Um, yeah, of course. That's sure. That's not a problem . We are only taking two final pitches and you're one of them . I'm confident that you'll deliver exactly what we've discussed . Thank you so much for the opportunity . Really? And I'll walk you out . Thank you . to Compass Star Creative, Philadelphia's best marketing firm . Mhm. Look at us. Who would have thought that we'd be Hey, what's wrong? This is a big success . I know. I know. Nothing. It's just Well , we can't get too excited and celebrate . We still have to nail the final pitch, right ? With the pair of us, we can make it happen