How to Tell What's Real and What's AI-Generated on Social Media

Midnight solos again? Come on, GUS . PEOPLE ARE SLEEPING . Has your social media feed started to look a little off ? Tell me I'm not hallucinating right now . Fake celebrity endorsements, news reports, doorbell camera footage , and more that all look real at first swipe , but have a certain eeriness . Or maybe you've seen videos that are a bit more overtly fake . Yep, it's really me, Bigfoot . Like the [music] many clips of animals doing seemingly impossible things . These videos generated by [music] AI tools from Meta, Google, OpenAI and more are spreading on Instagram, Facebook, Tik [music] Tok and X at a rapid pace . Every other scroll it is some AI generated like influencer dubbed AI slop . Some of these clips are meant to make us laugh like Barin Monroe here while others are out to spread misinformation in a world already struggling with claims of fake news. You . You will be fooled by an AI photo this week , and you probably already have been, and you didn't know it . We have not come to . Celebrities like Keanu Reeves having to grapple with AI deep fakes . How disconcerting is that for you ? Um, well, I mean, it's not a lot of fun . Even Al has been the target of AI videos trying to dupe shoppers . Reversing my hypertension [music] in just 3 months . I don't have hypertension . It can be easy to spot the more outlandish AI clips , but what about something more believable , like a dog cuddling up to a baby, a grandma dancing at a barbecue , or a harrowing [music] body cam video ? I GOT YOU. PULL YOUR LEG. PULL YOUR LEG . Even AI fakes designed to make you feel good , to tug on your heartstrings. Th