How to build a marketing team in 2026 (content operations playbook)

In this video, we are going to cover a full guide how to build a content-first [music] marketing team in 2026, no matter what the size of your org is. So, we're going to cover this from the smallest to the largest of companies. I'm going to go through examples, small and large, to kick this off, all kinds of brands that are going media company first. We've all heard this trend, you love to talk about on LinkedIn, every marketing guru that brands are media companies now, but no one talks about how you actually execute it tactically. After those examples, I'm going to talk about how to build a marketing plan in the content world. What does your team look like? What are the goals to give that team? What are anchors? What are goals? Do you actually have the ability to navigate if you're pivoting to this new world, starting from scratch, or just want to understand your place in the world as a creative and a marketer in this brand as media company era? And I've been involved in this on every level. I started as a content creator when I was an SVP of marketing, and I was pivoting my more traditional marketing org to have to think like this, and it was hard. Recently, I advised on the build-out of an entire studio system for an existing brand that wanted to bring its expensive six-figure productions in-house, working through everything from their gear to the facilities to what staff would look like. And I saw that every single time they brought in a traditional media professional, the costs were going radically out of control. It's a big part of why I decided to make this video. It's going to be super thorough. I'm super excited for it. A lot of prep went into this. Let's lock in. A quick heads-up on the 24th, my next community call, we're going to go through Q&A and training just on this. If you want to go deeper and ask questions, you can sign up at the link below. We'll also have a PDF summary of all the stuff I talk about in here that's going to be available for anyone that comes to the call. Let's kick off with examples, because becoming a media company, building a content team, doesn't mean just posting more TikToks or asking for more from your social media manager.