The end of the internet as we know it has arrived.

OpenAI announced applications within ChatGPT this week, meaning you can run certain external apps. In this example, they show Spotify. Someone created a playlist and told @spotify to create the list from their existing playlist, and then the Spotify app loads within ChatGPT. In another example, they ask Canva to build slides from a Word file based on the draft it generated. This is similar to integrating certain types of applications using a technique known as MCP, Model Context Protocol. If you want to learn about it, we have this course on Platic. It teaches you the Cortex Protocol in Azure. Interesting, cool. I didn't like it. I'm worried because I feel like it's the end of the web, the open web. Mind you, the open web has been trying to die for the last 15 years. So today, I want to talk a bit about that, starting with the obvious: there are too many users. This year, ChatGPT reached 800 million users, and along with user growth, its annual revenue is growing. Or, they lose money running ChatGPT, but their annual revenue keeps growing a lot. So, of course, there's a gigantic market, and there will be other players trying to take advantage of it, but the protocol behind ChatGPT, the LLM, whether it's GPT-5 Thinking or any of the other OpenAI models that run alongside the chat system, is a completely closed system solely in the hands of OpenAI—the most ironic name in the world. And well, I'm of a certain age, right? So, I remember the original web, and the web was having a dot-com. You bought platic.com, and then you placed ads somewhere that talked to others, which had a viral effect, or you were found, and that generated traffic, and that traffic generated visits and conversions, allowing you to create amazon.com, Twitter.com, facebook.com, flicker.com, myspace.com, and all the other dot-coms of the era: Highfive, Photolog, if you were an emo, etc. But then