We Spent $500,00+ on T-Shirt Ads, Here's What Works

In the last 12 months, we've spent over half a million in our print on demand brand to advertise our t-shirts. And from that ad spend, there was over $1.4 million in revenue generated. Now, the good news is that out of that, there was a lot of things that we tested and a lot of things that did not work. And the majority of the results we got came from about 20% of the ads that we ran. That's why in this video, I'm going to be breaking down for you exactly what works, what didn't. And you know, a lot of people when they start running ads, they'll throw five ads at the wall as a beginner. I was certainly no different. And they let them run for two weeks with basically no changes or any idea of what they're doing. They waste a few hundred and then they leave comments on YouTube videos saying that ads don't work. Not speaking from personal experience at all. Uh, but the reason that this is a worthwhile thing for us to talk about is that paid ads is the fastest path to scaling your print on demand brand. Like full stop, I will stake my life on that. And so the way that we're going to be doing this is I'm going to share the products that we are running, the store that we are driving the ads to, the budget that we start with. Hint hint, this is really important one. Then we're going to be talking about the mockup ads that we run originally, then how we run catalog ads, and then eventually how we scale. And I tried making this more fun. I hope you guys like the stick figures. If not, it's okay. But to balance out the stick figures, here's a super fun disclaimer. Everything I'm about to share is for educational purposes only. And this is based on my own experience. None of this is say that running ads is easy or that it's push a button, do nothing, and make a whole bunch of money. Nobody is saying that. Anybody who is saying that want to be a pretty weird sentence to speak like that. But yeah, let's jump into things. So step one is the products. And a quick pitfall that you're able to avoid here is that we don't want to create a catalog of products that are so broad that they speak to no one.