The end of Hollywood? Industry rocked by AI-generated videos of Cruise, Pitt, and other big stars

FILM FANS COULD BE CELEBRATING THE INTERVIEW WITH THE VAMPIRE REUNION OF BRAD PITT AND TOM CRUISE IF ONLY IT WERE REAL OUTRAGE GROWING ACROSS HOLLYWOOD STUDIOS AND UNIONS DENOUNCING THIS VIRAL VIDEO AND OTHER DEEPFAKES CREATED USING BYTEDANCE IS NEW AI VIDEO GENERATOR SEE DANCE TO POINT OUT. WITH MORE ON THE UNFOLDING CONTROVERSY AND WHAT IT MEANS FOR HOLLYWOOD. WE'RE JOINED BY FILM CRITIC DAN MERRILL DAN YOU KNOW THESE ARE SOME STARTLING IMAGES THAT WE'RE LOOKING AT HERE IN DEADPOOL WRITER RIGHT RHYS SAYING IT'S LIKELY OVER FOR HOLLYWOOD SO WHAT IS YOUR REACTION WHAT DO YOU THINK IT COULD MEAN FOR THE INDUSTRY . WELL WHAT I WOULD GO SO FAR AS TO SAY IT'S LIKELY OVER FOR HOLLYWOOD AT THIS POINT WHAT I WILL SAY IS THAT IF THIS IS NOT REGULATED IF THIS IS NOT CONTROLLED AND IF THE PEOPLE WHO ARE SUPPOSED TO BE ON TOP OF THIS ART ON TOP OF THIS THEN THIS IS THE DOOMSDAY SCENARIO AND EVERYBODY KNEW THAT THIS WAS COMING . THERE'S A THRESHOLD TEST THE THE WILL SMITH EATING SPAGHETTI TEST . ONE OF THE FIRST AI VIDEOS I EVER SAW WAS SEVERAL YEARS AGO THAT WAS VIDEO WILL SMITH EATING SPAGHETTI IT WAS COMICALLY BAD . WELL, IT'S NOT FUNNY ANYMORE IF YOU SEE THAT THRESHOLD NOW IT LOOKS PRETTY CONVINCING AND IT EVEN USE IS WILL SMITH'S THIS IS SERIOUS AND THEY HAVE TO TAKE IT SERIOUSLY . FRUMAN SEEM TO BE WITH EVERY ITERATION SAG AFTER CALLING THIS BLATANT INFRINGEMENT THE HUMAN ARTISTRY CAMPAIGN SAYING THE LAUNCH OF SEE THAT'S 2 POINT O IS A QUOTE ATTACK ON EVERY CREATOR AROUND THE WORLD . THE MILLION DOLLAR QUESTION IS THERE ANY PUTTING THE GENIE BACK IN THE BOTTLE . THE TECHNOLOGICALLY KNOW I MEAN YOU CAN'T AN INVENTED THE TECHNOLOGY THAT THAT'S BEEN IN THE PROCESS FOR SEVERAL YEARS . SO YOU CAN'T GO BACK AND SAY WELL NO ONE CAN USE THIS TECHNOLOGY MORE THAT'S NOT FEASIBLE . WHAT HAS TO BE DONE BECAUSE THIS IS THIS IS TAKING PEOPLE'S LIKENESSES PROFESSIONALS LIKE THIS IS WITHOUT THEIR PERMISSION . SO NOW THIS IS AN ENFORCEMENT PROBLEM, YOU CAN'T AN INVENT IT. NOW YOU HAVE TO TRY TO KEEP PEOPLE FROM USING IT LEGALLY . WELL NEGOTIATIONS BEGAN THIS WEEK ONCE AGAIN BETWEEN SEC AFTER IN THE STUDIOS AND I OBVIOUSLY A HUGE DRIVER OF THE MASSIVE 2023 ACTORS STRIKE . AS THESE TOOLS ADVANCE FURTHER SO DO YOU THINK THAT WE'RE LOOKING DOWN THE BARREL OF YET ANOTHER SHUTDOWN THE SUMMER