3 designers you MUST know (1960s)

Learning the history of graphic design will give you shared knowledge that can help you speak with fellow designers and creative directors as well as an appreciation of where we've been that can inform where you're going to take things in the future . In this video, I want to share with you three designers that I think you need to know about . Let's go. . Hello friends welcome back to Flux where we talk design business and everything in between my name is Matt Brunton and if you're a self-taught designer it's easy to miss out on a lot of the history of graphic design and I reckon there's some real gold in there even if you went to design school if it was a more vocational program as opposed to a Liberal Arts University and you may have missed out on a lot of the story and the conceptual aspects so here at Flux we want to bring some of the best bits to you . So I want to show you three designers who were working prominently in the 1960s . Now their careers were a little bit longer than that unless you're a sports person . Your career tends to go more than 10 years , but these three are great examples of work that was done in the period . I want to start with Adrian Frutiger . He was born in 1928 he was a Swiss and we can see in this book some of his logo design work and we see this geometric form. It . It looks very Swiss. The whole . The whole Swiss spodonism . He was definitely one of the foremost designers working within that space. And som . And some interesting things with this logos like this one for Institut Atlantique . My French again is not the best in Paris . Uh and this was done in the 1960s and we can see the lowercase I on the left but also the whole shape together makes a lowercase A. So that's t's a nice wordmark combination . Similarly with this alpha and omega the Greek characters done in 1967 and this sort of approach is common